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The 23rd Asian Advertising Congress - Ad Asia 2003 - will be organised
at Jaipur between the 10th-14th November 2003 by the Asian Federation
of Advertising Association (AFAA). The previous edition of Asian
Congress was held at Taipei in Taiwan. India is hosting the bi-annual
congress for the third time after 21 years.
The theme of Ad Asia 2003 centres on treading the path of the less-travelled
and emerge triumphant by breaking the rules. The rule was first
broken by selecting Jaipur as the venue which has never been a venue
for big conventions except for some dental convention.
The convention will also focus on issues relating to changing our
mindset. Global luminaries from the field of advertising, media,
marketing and management have been invited to speak at the convention.
Discussions will also surround on cult branding, building great
brands, the making of a new superpower etc.
Source: www.deccanherald.com
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