Television channels, widely watched ones, these days are bombarding ads urging people to contact their cable operators for a set top box without which they will not be able to watch some of their favourite programmes on their favourite channels. The deadline is approaching closer and many channels have already agreed on signing a joint declaration that they will not go free-to-air in the Conditional access system(CAS) regime. Some of the Free-to-air channels that can be viewed without a set-top box include: Aaj Tak, Sahara, Sab, MTV and DD.

Other likely channels that could join the list include Star News, Zee News, and DD Sports among others. Fear of lower ad revenues prevails strongly in many Broadcasters.
The fear is dual both for the viewers and the broadcasters.

Source: Times News Network